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We are Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment, we pride ourselves on creating the best content, accessed by consumers when and how they want. Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
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Streem delivers comprehensive and realtime media monitoring, insights and reporting across print, online, TV, radio, and social media as it happens. Go behind the paywall online, see print as it appeared, stream TV and radio within minutes of broadcast and monitor social content as it’s posted. Our market-leading media monitoring platform works seamlessly across all devices and is backed by 24/7 local account management.
Wavemaker is a global media, content and technology agency. In Australia, Wavemaker are currently ranked as the #2 Media Agency with over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland, New Zealand and are part of GroupM and WPP; the largest media buying alliance and marketing communications group in the world.
Sling & Stone is the PR agency built for the world’s best challengers, disrupters and entrepreneurs - partnering with people and brands that are changing the world around them, to tell their stories. Through public relations, social media, content and more, Sling & Stone create and execute strategies that help brands change the future.
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms.
Magicbrief is the creative workflow tool used by the world's best marketing teams to ship winning ads repeatedly. We equip teams with an always-on creative machine, and we’re already empowering many of the world’s best teams. We have world-class backing, with Blackbird, Archangel, Sidestage Ventures and a talented group of individuals, including the founders of Vimeo, UsTwo, Dice, Eucalyptus, Spriggy & Halter alongside us on the journey.
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Frequently asked questions
The social media industry is a dynamic and ever-evolving field that requires a range of roles and responsibilities to ensure success. Key roles include social media managers who oversee the day-to-day operations of social media accounts, content creators who develop engaging and relevant content, community managers who engage with followers and respond to comments, and data analysts who track and measure the success of social media campaigns. Additionally, legal and compliance professionals ensure that social media activities adhere to relevant laws and regulations. Overall, the social media industry requires a diverse range of skills and expertise to effectively engage with audiences and drive business results.
Valuable skills and qualifications for a career in the social media industry include strong communication and writing abilities, creativity, and a deep understanding of various social media platforms and their algorithms. Proficiency in content creation, graphic design, and video editing is also highly sought after. Additionally, knowledge of analytics and data interpretation is crucial for measuring the success of social media campaigns. Adaptability, problem-solving skills, and the ability to stay up-to-date with the latest trends and technologies are also important in this fast-paced industry.
The social media industry offers a wide range of career development and progression opportunities for individuals with diverse skill sets. From content creation to digital marketing, social media platforms provide a platform for individuals to showcase their talents and build their personal brand. Additionally, social media companies offer training programs, mentorship opportunities, and career advancement paths to help employees grow and develop their skills. With the industry constantly evolving, there are always new roles and opportunities emerging, making it an exciting and dynamic field to work in.
One emerging trend in the social media industry is the rise of ephemeral content. Platforms like Snapchat and Instagram Stories have popularized the idea of sharing temporary content that disappears after a short period. This trend has led to increased engagement and authenticity, as users feel more comfortable sharing in-the-moment and unpolished content. Another trend is the growing importance of video content, with platforms like TikTok and YouTube gaining popularity. Professionals should be aware of these trends to effectively engage with their audience and stay relevant in the ever-evolving social media landscape.