Growth? Impact? Culture? Find out what makes these teams tick.
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Scentre Group owns and operates a leading platform of 42 Westfield destinations across Australia and New Zealand - home to approximately 12,000 outlets. Scentre Group are a responsible, sustainable business and balancing an approach across the four pillars of community, talent, environmental impact and economic performance. Scentre Group managed destinations are in close proximity to 20 million people. The Group’s total assets under management are $51.2 billion represented by $35.0 billion SCG investment, and $16.2 billion of third-party funds.
WPP is a large holding company involved in communications, advertising, public relations, and other businesses. The WPP Group includes agencies like Ogilvy, AKQA and more. Beginning it's live as a maker of wire shopping baskets - WPP Group now operates in over 100 countries, providing advertising and marketing services to clients around the world.
Wavemaker is a global media, content and technology agency. In Australia, Wavemaker are currently ranked as the #2 Media Agency with over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland, New Zealand and are part of GroupM and WPP; the largest media buying alliance and marketing communications group in the world.
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Mutinex is a software as a service (SaaS) company that specializes in marketing mix modeling. Marketing mix modeling, also referred to as media mix modeling (or MMM) is an application of econometrics that demonstrates the ROI achieved from marketing spend. Mutinex help marketers to make better decisions.
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Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, Marie Claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE.
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Ogilvy is an award-winning creative company on a mission to enhance the value of the brands of leading global companies, through iconic, culture-changing, and value-driving ideas. Ogilvy are experts in Advertising, Public Relations, Experience, Consulting, and Health all housed under the Ogilvy name, enabling teams to deliver seamless intersection and best-in-class expertise to bring clients the best solutions for growth.
The BBC is the world’s leading public service broadcaster. We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.
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90 Seconds is the global video creation platform, enabling the world’s biggest Brands to create high-quality and authentic videos anywhere in the world. 90 Seconds revolutionises the way video production is managed by simplifying the complexity of video production.
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We are Mediabrands, a client-first, consulting-led, community-driven group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future.
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Frequently asked questions
In the media and advertising industry, key roles and responsibilities include those of media planners, who develop strategic plans to reach target audiences through various channels; creative directors, who oversee the development of compelling and impactful advertising campaigns; account executives, who serve as the main point of contact between clients and the agency; and market researchers, who gather and analyze data to inform advertising strategies. These professionals work collaboratively to create and execute effective advertising campaigns that drive brand awareness and achieve marketing objectives.
Valuable skills and qualifications for a career in the media and advertising industry include strong communication and interpersonal skills, creativity, analytical thinking, and the ability to work under pressure and meet deadlines. Proficiency in digital marketing, social media management, and data analysis is also highly sought after. Additionally, a degree in marketing, advertising, communications, or a related field, along with relevant work experience or internships, can greatly enhance one's prospects in this competitive industry.
The media and advertising industry offers numerous career development and progression opportunities through various means. Professionals can attend industry conferences and workshops to enhance their skills and knowledge. Additionally, companies often provide internal training programs and mentorship opportunities to help employees grow and advance in their careers. Furthermore, the industry is constantly evolving, creating new roles and opportunities for individuals to explore and excel in different areas such as digital marketing, data analysis, and content creation.
The media and advertising industry is constantly evolving, and professionals need to stay up-to-date with emerging trends. One trend is the rise of digital advertising, with a focus on personalized and targeted ads. Another trend is the use of artificial intelligence and machine learning to optimize ad campaigns and improve audience targeting. Additionally, there is a growing emphasis on social media influencers and user-generated content as a way to reach younger audiences. Finally, the industry is also seeing a shift towards more ethical and socially responsible advertising practices.