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Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia is part of the Access Intelligence group. Access Intelligence a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.
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oOh! is a leading operator in Australia and New Zealand’s fast-growing out-of-home advertising industry. It creates deep engagement between people and brands through unmissable location-based media solutions. Its network is unparalleled, with a diverse portfolio of classic and digital signs across roadside, retail, airport and place-based media offerings in CBD office towers, cafés, fitness venues, bars and universities.
OMD Australia is a proud part of the OMD global network, the world’s largest media agency network delivering business transformation at scale for some of the world’s leading brands. OMD currently operates in 120 markets, where 13,000 experts – 7,000 of which specialize in digital excellence – leading clients forward into new areas of growth and opportunity.
The trade desk are a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why The Trade Desk created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance.
Sling & Stone is the PR agency built for the world’s best challengers, disrupters and entrepreneurs - partnering with people and brands that are changing the world around them, to tell their stories. Through public relations, social media, content and more, Sling & Stone create and execute strategies that help brands change the future.
Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue, and over 8,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences. To learn more about Attentive or to request a demo, visit www.attentive.com
Evermed is an HCP engagement company - we use technology and partnerships to amplify the impact of HCP education using personalized, Netflix-like user interfaces. We are currently an official content partner with 35+ international medical societies and work with 8 out of top 10 pharma companies.
Funnel is the marketing data platform that gives you business-ready data that makes sense. This means data that is clean, accurate, and always up to date. Our mission is to help marketers like you to become more data-driven. Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Funnel makes it easy to report on your marketing performance. Collect data from all platforms across the customer journey: advertising, analytics, and CRM. Transform your data with recommended and customizable rules, and explore it to find new insights. Then let Funnel send data to your visualization apps or data warehouses, to give your team real-time insights whenever you need them. **We have been notified of attempts happening via WhatsApp where people pretend to be from Funnel’s recruitment team with the aim of getting candidates to register on a fake recruitment site. We want to remind our candidates that Funnel never uses WhatsApp for communication.**
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Frequently asked questions
In the media and advertising industry, key roles and responsibilities include those of media planners, who develop strategic plans to reach target audiences through various channels; creative directors, who oversee the development of compelling and impactful advertising campaigns; account executives, who serve as the main point of contact between clients and the agency; and market researchers, who gather and analyze data to inform advertising strategies. These professionals work collaboratively to create and execute effective advertising campaigns that drive brand awareness and achieve marketing objectives.
Valuable skills and qualifications for a career in the media and advertising industry include strong communication and interpersonal skills, creativity, analytical thinking, and the ability to work under pressure and meet deadlines. Proficiency in digital marketing, social media management, and data analysis is also highly sought after. Additionally, a degree in marketing, advertising, communications, or a related field, along with relevant work experience or internships, can greatly enhance one's prospects in this competitive industry.
The media and advertising industry offers numerous career development and progression opportunities through various means. Professionals can attend industry conferences and workshops to enhance their skills and knowledge. Additionally, companies often provide internal training programs and mentorship opportunities to help employees grow and advance in their careers. Furthermore, the industry is constantly evolving, creating new roles and opportunities for individuals to explore and excel in different areas such as digital marketing, data analysis, and content creation.
The media and advertising industry is constantly evolving, and professionals need to stay up-to-date with emerging trends. One trend is the rise of digital advertising, with a focus on personalized and targeted ads. Another trend is the use of artificial intelligence and machine learning to optimize ad campaigns and improve audience targeting. Additionally, there is a growing emphasis on social media influencers and user-generated content as a way to reach younger audiences. Finally, the industry is also seeing a shift towards more ethical and socially responsible advertising practices.